The benefits of using video as an internal communication tool and for training staff are numerous. Providing consistent messages in a cost effective way is a key benefit. For businesses with high staff turnover, using video saves huge time and costs associated with training of new staff. Video can also be used as an extremely effective motivational tool and source of information for current staff. The costs of producing and distributing it, often outweigh physically gathering staff. And the ease of using video often means you can distribute information and messages that wouldn’t have otherwise have got out there.
Increasing staff understanding and buy-in of products or services that they are selling or involved in delivering is proven to have a difference to the businesses bottom line. Using video you can provide these messages easily and in a short period of time, with a greater engagement factor.
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