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Recent Posts

How to use video to demonstrate social proof


In Cialdini’s brilliant book ‘The Power to Influence’ one of the key points of influence that he says is critical in any sales situation is the power of social proof. Meaning that if other people say your product or service is good then they are more likely to buy too. Look at the raging successes […]

May 10, 2017

Better Presenters make Better Presentations!


Ok probably the most obvious thing you have read today! But as with most things that are obvious – how often are they actually practiced?  We make great visual presentations – we craft messages and stories, we create structures that work, we design pretty and powerful slides and images and we stitch it altogether into […]

April 26, 2017

Guerilla marketing with video


I love guerilla marketing, which is marketing done a little differently. Thinking outside the box, not spending huge amounts of money and making your efforts stand for a lot and ultimately have results. This way of thinking should definitely be employed when producing videos for your business. So, the way to use Guerilla marketing techniques […]

April 12, 2017

Do a better bid presentation using Prezi….


  You know Powerpoint. You’ve used it for years. You have a super important presentation coming up bidding for a new account. Why would you change and use a new presentation platform? Why? Because everyone else is still using Powerpoint! Everyone else will probably do the same formatted slides that you will do! And everyone […]

March 29, 2017

Video is a great brand builder, but where do you start?


  It’s no secret that people watch more video than read text online nowadays. And most savvy businesses are aware of the need to have a video on their website and as part of their marketing tool kit. But many businesses struggle to know what that video and the content should be. But while they […]

March 15, 2017

How to Use Video Effectively on Social Media


One fantastic way of creating strong brand engagement is to use your video with social media. On most social media platforms video is given high priority and content is pushed out to social media communities via feeds. If you don’t use video, you are missing an opportunity as many social networks make using video ultra-easy […]

November 17, 2016

Good communication makes the complex simple, not the simple complex………..A great business presentation simplified..


Communication in your Business Presentations… When making a business presentation, pitch or even communicating online with your customers using video, keeping your communication simple is essential if you want to get your message across. Nowadays we are bombarded with so many messages it is more important than ever to ensure your communication gets across successfully […]

September 6, 2016

A simple 3 step system for creating a winning presentation:


Creating Winning Presentations   See the Capture 1 presentation bike Prezi for this blog article here:   We’ve all heard the acronym KISS in business – ‘Keep it Simple Stupid’ – most recently and commonly used by speaker and author Paul McGee. Well I couldn’t agree with Paul more, especially when it comes to creating […]

June 30, 2016

How to be personable on your business video…..


Video Production for Business We often get asked when making promotional videos, marketing videos or company videos to feature the people from the business; these may be senior business owners right down to front line staff. The critical thing is to help people to come across as authentic and real. There is nothing worse in a […]

April 20, 2016

The importance of stories to business presentations…..


Business Presentations From an early age we are read stories, taught with stories and watch stories on Tv and film. We are taught that stories are a powerful way of communicating. Those of you with children will no doubt have used a story or two when trying to teach them a moral or a lesson […]

April 15, 2016