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Category Archives: News

How to use video to demonstrate social proof

In Cialdini’s brilliant book ‘The Power to Influence’ one of the key points of influence that he says is critical in any sales situation is the power of social proof. Meaning that if other people say your product or service is good then they are more likely to buy too. Look at the raging successes […]

Better Presenters make Better Presentations!

Ok probably the most obvious thing you have read today! But as with most things that are obvious – how often are they actually practiced?  We make great visual presentations – we craft messages and stories, we create structures that work, we design pretty and powerful slides and images and we stitch it altogether into […]

Guerilla marketing with video

I love guerilla marketing, which is marketing done a little differently. Thinking outside the box, not spending huge amounts of money and making your efforts stand for a lot and ultimately have results. This way of thinking should definitely be employed when producing videos for your business. So, the way to use Guerilla marketing techniques […]

Do a better bid presentation using Prezi….

  You know Powerpoint. You’ve used it for years. You have a super important presentation coming up bidding for a new account. Why would you change and use a new presentation platform? Why? Because everyone else is still using Powerpoint! Everyone else will probably do the same formatted slides that you will do! And everyone […]

Video is a great brand builder, but where do you start?

  It’s no secret that people watch more video than read text online nowadays. And most savvy businesses are aware of the need to have a video on their website and as part of their marketing tool kit. But many businesses struggle to know what that video and the content should be. But while they […]

How to be personable on your business video…..

Video Production for Business We often get asked when making promotional videos, marketing videos or company videos to feature the people from the business; these may be senior business owners right down to front line staff. The critical thing is to help people to come across as authentic and real. There is nothing worse in a […]

The importance of stories to business presentations…..

Business Presentations From an early age we are read stories, taught with stories and watch stories on Tv and film. We are taught that stories are a powerful way of communicating. Those of you with children will no doubt have used a story or two when trying to teach them a moral or a lesson […]

Emergency tips for making a last minute presentation – Prezi presentation or Powerpoint presentation

Prezi Presentations – Hints and Tips We’ve all been there – you have less than 24 hours to pull together an important presentation. Maybe its been dropped on your desk last minute, a colleague has nudged it sideways to you or worst of all you’ve know about it for days but put it off (yes […]

Engaging staff using forum theatre, experiential training and resulting media content…

Corporate training video and Forum theatre Staff engagement is a key topic right now. A lot of companies are reporting loss of manpower, expertise, time and money because of staff that are not engaged, not properly trained or motivated. And training only achieves so much; as we know from the famous memory study from German […]

Recent Prezi presentation insight event….

Prezi Presentation Insight Event   We hosted a Prezi presentation training event in Manchester last week at the fabulous Lancashire County Cricket Club venue (who were extremely hospitable and helpful, I would highly recommend their venues for any business events you run!). The aim of the event was to invite some of our most trusted […]