Prezi currently has29 million users worldwide and they are aiming for 500 million users in the next 3-5 years. As a presentation tool it is catching on quickly and being recognised as a very powerful asset for businesses. But what is the business case for you investing in learning and starting to use Prezi?…….
In terms of the technical stability of Prezi, because it has roots as an online system and can be published and presented on any computer, without additional software required to watch the output, it conquers all the technical issues that one often encounters with PowerPoint – where people have different versions, or fonts or videos get lost!
Prezi also embeds media much better than Powerpoint. PP users will know there can be a lot of problems with files and videos especially being lost. Prezi is better at this. It also likes linking to YouTube videos and so makes it easy. Obviously internet connection is needed for this feature.
The cost of Prezi is attractive. You can use the online version completely free of charge. You get all the same operational features as the pro version, the only thing is that all your Prezi’s are public and viewable on Prezi.com and you have the Prezi logo in the corner. It you want to be able to mark your Prezi’s as private you need to purchase the intermediate ‘Enjoy’ license and if you want to be able to edit your Prezi’s offline and have software downloaded to your computer, you need the Pro License. But at $59 for the intermediate and $159 for the pro it is still incredibly good value. With all licences, including the free one, you can publish you Prezi and present it offline, on any computer or portable device.
With Prezi you can have up to 30 people, anywhere in the world dial into your Prezi and you can present it to them as you would a webinar – all at no extra cost! For them to hear the audio you would need to use a teleconference facility such as Webex, but essentially, if you have people in different locations as long as you have Webex or similar and a computer with internet then you can deliver your presentation virtually. This is great news for businesses with multiple offices and senior managers in different locations. It can enable you to share developments, training information, best practice and other internal communications strategies with team members anywhere in the world, saving lots of time and money on travelling. Using Prezi this way is far more engaging that delivering a webinar, which frankly are difficult to engage people in. As you have the people live on the conference call while you are delivering they will be far more engaged and alert than if watching a pre-recorded webinar. It is a feature you cannot do with PowerPoint and because Prezi has the ability to engage in messages more successfully, it works better in the virtual environment than PowerPoint would.
Prezi’s connection with mind mapping allows businesses and presenters to connect far more powerfully with their audience and make their messages resonate and be retained much better than with a linear slide presentation. There is a huge amount of research about how we think, make associations and remember things and there are many evidence-based studies backing up why the mind-map style image. Association based imagery is fantastic for learning and sharing information. Combined with a Presenter and a good plan then there is nothing that will be more effective at persuading audiences.
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5 Reasons to choose Prezi
Present the big picture – It is a proven fact of memory that pictures are more memorable than words. Therefore if you can present the big picture for your audience they are far more likely to engage in your messages and remember the key themes.
Focus on detail – The fact that you can show the big picture but then focus in on detail within that picture is of huge benefit to many businesses, presenters, educationalists, barristers and legal professionals amongst others. Being able to show detail, and then pull back and contextualise it within the big picture can be incredible powerful for your audience. To do this with Powerpoint you would need to create the big picture graphic and repeat it on slides either slide of the ‘detail’ slide. So it can be done, but not as effectively.
Mindmaps and structure – The pure fact that Prezi gets you to start thinking in big picture and details in this way is a structural benefit when preparing your presentation. Who hasn’t found Mind mapping a useful tool? Prezi is in a sense a great mind map that you have refined into a presentable form.
Differentiate yourself and your business – How many Powerpoint presentations have you seen? How many of the same style of slides or slideshare presentations. Do you remember one over another? Rarely is my guess. But how many times have you seen Prezi used really well? You may have seen it done badly which is no good either! The answer is, not many people use it yet. And of those who do not that many use it really well. So if you do, then you will stand but and be the presentation they remember. Your products and services will stay front of mind and you will be maximising your opportunities as a result.
Flexibility – Be flexible in your delivery and use your presentation in a non-linear way. This allows you to be flexible and adaptable according to what your audience wants to hear. Having a non-linear approach in your thinking will also help you to know your subject better. If you learn your content as a ‘big picture’ and know it thoroughly it won’t be scary to use the non-linear approach. Of course you can still use a linear approach, you just have flexibility to miss something out or jump forward or back easily, depending on the situation.