We often get asked when making promotional videos, marketing videos or company videos to feature the people from the business; these may be senior business owners right down to front line staff. The critical thing is to help people to come across as authentic and real. There is nothing worse in a business video than a person who is stiff, uncomfortable and reciting a script in monotone! More important than what you say, is how you say it. This is the same in any form of communication and its the same on a video.
If someone is not a professional presenter we always advise that instead of reciting a script, they know the gist of what they want to communicate and we then encourage them to deliver the key points in a relaxed and authentic manner. With clever editing this makes for a more engaging viewing experience.
Some key tips if you or any of your staff are going to be on camera:
1/ Know your content; the more you know your subject matter and what the objective is for you appearing on camera then the better you will deliver it.
2/ Prepare but don’t memorise a script. Know what you want to say but don’t worry about the exact wording and order. A good production team will tease this out of you int he right way.
3/ Wear something you feel comfortable in; obviously it is important to accurately reflect the appropriate image that is required, but make sure you feel confident and comfortable too.
4/ Have some water to hand.
5/ Have a chat with the production team beforehand. A good camera person and producer will help you to feel comfortable beforehand by getting to know you and having a chat. This will help you feel more comfortable with them and see they are there to help you look your best.
6/ Ask for their feedback. As video producers we know what works and what can be improved and we often have great ideas on how to do it, so defer to our professional experience.
7/ Enjoy yourself; this will come across on camera and people like people who are relaxed, who smile and who come across as nice people. That is more important than coming across as ‘right’!
Check out this example of a great supplier and client of Capture 1 and how fantastically authentic and personable she is, it makes me want to buy from her, doesn’t it you?…..
From an early age we are read stories, taught with stories and watch stories on Tv and film. We are taught that stories are a powerful way of communicating. Those of you with children will no doubt have used a story or two when trying to teach them a moral or a lesson or even just entertain them! The oldest art-form world in storytelling. Why then when making business presentations does storytelling often go out of the window in favour or lifeless, unstructured lines of text and statistics with little context or explanation as to why this is important?
If you can use the power of storytelling in your business communications your message will be so much more powerful and have much greater impact. This doesn’t mean that you have to find a well known story or a fairy-tale in order to relate your message of course! Stories are everywhere – in business, in life, with people – in fact anecdotes are the most powerful and interesting stories you can use in your business presentations. And if you exemplify each of your key points with an interesting anecdote evidence shows your message will be retained much more successfully than just conveying the fact!
We all readily understand a story and engage with the messages we receive from it. TV, film and books are part and parcel of our every day consumption. Even stories on social media are part of our daily consumption nowadays. So as a business if you tap into what communications people are currently engaging in you will have a greater chance of being successful.
Look at any good advert, promotional video or marketing video. It will tell a story (or it should!). You should do the same with your business presentations. Regardless of whether you are creating a professional presentation using Powerpoint, Prezi or simply planning to deliver a presentation with a flip chart then you should make your whole presentation one stories, containing some sub stories. If you ever notice the structure of a good comedian’s stand up set; they will often use one main story to ring fence their piece and within that will tell lots of mini stories and go here and there but eventually coming back to their main story in a circular structure. It works, the audience buys into it and it is ell structured. This is one of the benefits of using a Prezi presentation; that you can visually mimic this circular structure using a big picture design and take your audience on a visual journey. And people remember visuals and images that are linked by stories.
If you need help developing your presentation, producing your business presentation or training your team to be able to better create and deliver your business presentation please contact us for a free no obligation consultation.
Watch this fantastic TedX talk about the Power of Storytelling