The Capture 1 Management team did some ‘team bonding at the Christmas do this year!! Vote for your favourite Christmas jumper…….
Here is a video we just did for a client for them to send a Christmas message from their staff to their customers…..
Shooting a video at Christmas is a great way to stand out and send an alternative greeting to your customers and contacts. It also allows you to have some fun and communicate the personality of your company. If you are considering doing this, here are some thoughts that may help you…..
When brainstorming ideas you need to consider the following:
Who can be in the video (how many of you are there, who is available, who wants to be in it?!)
Where can you shoot it?
How long do you have to shoot it?
Are you shooting it yourself or do you have the budget to bring in a video company?
Do you want to do something music based – there are so many great music songs that you can utilize and there is no easier way than to create some Christmas spirit in your audience than with a good Christmas tune!
How are you sharing it with people?
All these answers will help you come up with an appropriate idea. It’s no good with wanting to create a scene from ‘It’s a Wonderful Life’ if there are only 3 of you available and you have to shoot it in an hour in your office!
See some examples of some great company Christmas videos here to inspire you:
Once you have your idea, you must plan to ensure the shoot is as easy and time efficient as possible. If you are pulling people out of their work to do the shoot you need to take up as little time as possible from them, otherwise you won’t be popular – so good preparation is the key!
Consider if you need props or accessories – even some tinsel, santa hats or bauble decorations can add some sparkle to the team singing a christmas song – but it all needs gathering!
If you are shooting a music based piece with people singing along to a tune or actually singing themselves, the best way to shoot it to film the audio of the singing first and then play this back through speakers, getting the staff to mime to this, to get the same timing and then edit together the visuals of the miming with the audio of the singing. This allows for the audio to be seamless, otherwise you will have jumps as you edit between people.
If your piece requires movement or scenes to be acted out then make sure you have the ability to control your location setting, so that you don’t have random people cutting across and spoiling your shot when you are in the middle of it! Also be aware of any background noise that may spoil the audio of what you are filming.
If you are using a video professional to film it for you they will take care of all of this.
Whether you are editing it yourself or a video professional is cutting it together for you, know what you want to end piece to look like. Consider whether an post production effects would work and add impact i.e. snow or added glitz or graphics.
You may want to add music in the edit, if you have’t incorporated it in the filming.
5/ Sharing it:
How are you going to get people to see you video?
The obvious place is to put it on your website for the whole of the Christmas period.
It is also a good idea to send it out to all your clients and prospects as your video greeting. This can be done on the email (linking to YouTube, Vimeo or wherever your video is hosted).
Alternatively if you want to stand out and have some budget to really be memorable, send them a DVD or a USB stick with the video on.
Obviously use social media platforms to share and promote your video too.
Happy Christmas Video Making!….
See below some Christmas videos we like….
To be fair this one was very overdue! (like the tale of the cobbler and his own shoes, we are always so busy for clients, our own marketing activity takes a back seat!)
When I think back to our very first website back in 2000, it makes me chuckle as it was so basic! It was just one page!
We’ve done various types of sites since then and what we have learnt and where we are at now with our newest, is interestingly that despite the amazing amount of bells and whistles, functionality and complexity it is possible to have on your website these days – actually simple is still best! What are the main things that people want to get from your website? I think it is:
– Who you are?
– What is your credibility?
– What have you done?
– How can you help them?
– How can I contact you?
Yes, there are always more content ideas you can include, but generally the points above are the ones that most of the people you want to view your site are interested in.
We worked closely with and were advised brilliantly by Clear Creative who are a full service creative design agency. What they helped us to do was to think about our marketing strategy first – who we wanted to be looking at the site and what did we want them to do once they were there? The team at Clear are very successful at creating websites for clients that actually generate results and increase profits. They do this by looking at the marketing strategy first and then creating a site to fit this, rather than the other way round.
So the first step we did was to sit down with them, go through our business model including who we help with our video production service and who we want to work with more in the future. This allowed them to create a wireframe and site structure. This allowed us to identify how many pages we wanted and what sub pages we wanted. We were advised by Clear to keep our navigation and main menu bar as simple as possible with a maximum of 5 items and have sub headings within these buttons. This allows the visitor to clearly see where they want to go.
Once the wireframe and site structure was established the team at Clear Creative came up with a design and template for us to approve initially before the rest of the site was created. Then came the content writing! There is no getting around it, this was time consuming. We tried to strike a balance between providing all the key information that visitors will be interested to read about without them losing the will to live with how long it was! So we worked to keep it concise but useful.
Obviously a critical factor for our site was being able to demonstrate videos we have done – with us having produced literally 100’s over the years, we had to choose our best examples. Although this was made easier by us only choosing our work from recent times that is in HD, as the older formats are not as high quality for web playback. We also felt it important to show how busy and current our company is and the amount of successful projects we have done recently.
Another critical factor was the inclusion of social media links and of course a blog, which is being showcased now!
Ultimately I would say that we have been lucky to work with a fantastic creative agency who were able to advise us from a full marketing point of view and help the website to fit within our marketing plan rather than just be a technical operation of building a site that looked pretty, although we think it does that too!
We hope you enjoy our new site and it is useful. Please free to leave any comments below…..